information and advice - marketing tips - website copy

Secrets of successful website copy

You’ve decided you need a website. You’ve briefed a whizz-bang designer and you’ve found yourself agreeing to write the copy. It can’t be that difficult right? Wrong!

Writing successful website copy can be a tough cookie. But here are a few tips to make the grind a bit easier.

Who’s calling? Have a clear idea of who will be visiting your website. Will they already know about your product or service? What are they looking for? Are they going to order from your site? Know your visitor - and write punchy copy that will appeal to them.

Look at me! Headlines and sub headings should grab your visitor’s attention. Once you’ve got ‘em hooked - keeping them on your site should be easy.

Size matters. Site visitors will scan a page rather than read every word. Keep your sentences and paragraphs short and snappy.
• And use
• bullet points
• where you can.

What’s in it for me? The history of your company may be of interest to you. But all your visitor wants to know is – what are the benefits? Remember to tell them on the first page.

And………action! Get your visitor involved by including Calls to Action: ‘download free information’, ‘call us now’ and ‘click here for more details’, always go down well.

And finally…

That’s so last year. Keep your website copy fresh and current by updating it regularly. Have a news page with company news, employee achievements or new product information. If you don’t care about your site - why will your visitor?

Sarah Turner
Turner Ink
020 8549 5515